Thursday, August 12, 2021



Advancement in technology in this era has improved and enhanced the way people make effective communication in the society today especially among youths. The unprepared emergence of social media technology in the face of developing societies has change of status quo within the socio, political, economic and ecological setting of any society. The advent of social media is a cyber-revolution that changed the course of communication and interaction.

 According to Durojaiye (2014), believes that the era when government of a nation would filter the news of what the people listen to, hear or read is about eroding, because citizens are now part of information gathering and information dissemination. Apart from the fact that social media has been able to break the barrier in news reportage, making people know the true nature of happenings around them within a blink of eye, it is now being use as tool of socialization, mobilization, education, political propaganda, sensitization, report insurgence and  a medium of dissent.  

Communication as the channel along which messages are pass across to the members of individuals. Passing information within and among individuals can therefore be rightly defined according to Conrad, Charles and Marshall, (2019) as the process by which information is passed between individual members of an organization by means of a previously agreed method (either verbal or written).

Written method of communication (letter, memos, reports e.t.c) or mechanical method is the most vital means of receiving or sending information than oral communication. Communication is very important to the existence of human organization. The environment in which organization operate today is complex and comprises of physical, cultural, psychosocial, economics, legal, political, technical and other characteristics. Alexander, (2012).

Social media as a mechanical mean of information dissemination is a form of electronic communication which facilitates interaction based on certain interests and characteristics. Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social dialogues. They support the democratization of knowledge and information and transform people from content consumers to content producers. Oluwuyi, (2018).

According to Andrew (2005), information travels over the internet through a variety of language known as “Protocols”. The term “internet” is actually a short form for “internet networks”, which implies that internet is a network of computer networks. Computer accepts data, process it, stores it and give it out when required. It became possible for people to chat from terminals which led to networking. A line is the part along which resources flow, while a Node is the point where lines intersect transferring resources to new lines.

Social media is a phrase being tossed around a lot. It is a website that does not just give you information but interact with you while giving you information. It is a group of internet based application that allows the creation and exchange of users generated content. It is easy to confuse social media with social news because we often refer to members of the news as the media.



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