Wednesday, August 11, 2021



Management is a common activity in human society. Virtually everyone practices management on a daily basis either consciously or unconsciously. From the basic individual and family levels, to large multi-national organizations, management takes place.

Management is a more serious subject in media organizations because of the role media play in our society. To manage media organizations in this age of competition and media proliferations is no doubt a serious business. It requires some uncommon qualities and calls for special duties.

            Management however, is the manipulation of resources to achieve pre-determined objectives (Aina, 2012). Management is a process of planning, organizing, directing and controlling available resources of an organization in order to achieve the set goals of the organization (Okafor, et al, 2011: 26-27). The imperativeness of management in an organization is very monumental. Improper adoption of management techniques in most cases results to collapse and breakdown in such organizations, especially in a developing country like Nigeria.

            Media management  is the process by which the Editor-in-Chief or The General Manager coordinate all the process, planning, organizing, directing and controlling of media activities in order to attain organizational objectives. Media management is an act of coordinating, controlling and commanding both human and material resources in the print and broadcast media to achieve the organizational goals.

            In other words, media management can also be defined as the application and adoption of a suitable theory to enhance the smooth running of a media house. Media management can also be described as a group of people coordinating the affair of other group of people to achieve a particular purpose in media practice.

            Meanwhile, several factors have been identified to be responsible for the challenges faced by media organizations, but unfortunately, improper management seems to be the core of challenges faced by media organizations. Where there are no ownership influence clashing with proper media, there is the pursuit for commercial gain, clashing with proper values. No media is ready to produce anything that will go against the management intention as well as the ownership structure.

            The term “broadcast media” is a means of transmission which enables electronic media (audio, audio-visual) of information, message, and idea, to a wider number of people listening or viewing, usually simultaneously. Examples are radio and television. Olayinka (2012)

            Broadcasting is the transmission through space by means of radio frequencies of signals capable of being received either aurally or both aurally and visually by the general public”. Chester et al, (2013) cited in Oyekanmi (2018).



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