ASSESSMENT OF INTERNATIONAL ADVERTISING AS A TOOL FOR PROMOTING NIGERIA CORE VALUE

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ASSESSMENT OF INTERNATIONAL ADVERTISING AS A TOOL FOR PROMOTING NIGERIA CORE VALUE

Introduction  

International advertising can be defined as the dissemination of a commercial message to target audiences in more than one country. Target audiences differ from country to country in terms of how they perceive or interpret symbols or stimuli, respond to humor or emotional appeals, as well as in levels of literacy and languages spoken. De Mooij, (1998) opines that how the advertising function is organized also varies, in some cases, multinational firms centralize advertising decisions and budgets and use the same or a limited number of agencies worldwide. In other cases, budgets are decentralized and placed in the hands of local subsidiaries, resulting in greater use of local advertising agencies.

MASS COMMUNICATION PROJECT TOPICS

1. THE PLACE OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN THE NIGERIA PRINT MEDIA INDUSTRY
2. THE CHALLENGES OF NEWSPAPER MANAGEMENT IN INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) AGE
3. ADVERTISING AND FICTIONAL MEDIA EFFECTS ON HEALTHY EATING CHOICES IN EARLY AND LATER CHILDHOOD
4. ADVERTISING AS A MEANS FOR SURVIVING PRIVATE MEDIA IN NIGERIA
5. ADVERTISING AS A SURVIVAL STRATEGY FOR BROADCAST STATIONS

Advertising Project Topics

1. ADVERTISING AND FICTIONAL MEDIA EFFECTS ON HEALTHY EATING CHOICES IN EARLY AND LATER CHILDHOOD
2. ADVERTISING AS A MEANS FOR SURVIVING PRIVATE MEDIA IN NIGERIA
3. ADVERTISING AS A SURVIVAL STRATEGY FOR BROADCAST STATIONS
4. ADVERTISING AS A SURVIVING TOOL FOR NEWSPAPER IN NIGERIA: A CONTENT ANALYSIS OF THE PUNCH AND NIGERIAN TRIBUNE
5. ADVERTISING AS AN EFFECTIVE TOOLS FOR SUCCESSFUL MARKETING IN AN ORGANIZATION

ADVERTISING PROJECT TOPICS

6. ADVERTISING AND FICTIONAL MEDIA EFFECTS ON HEALTHY EATING CHOICES IN EARLY AND LATER CHILDHOOD
7. ADVERTISING AS A MEANS FOR SURVIVING PRIVATE MEDIA IN NIGERIA
8. ADVERTISING AS A SURVIVAL STRATEGY FOR BROADCAST STATIONS
9. ADVERTISING AS A SURVIVING TOOL FOR NEWSPAPER IN NIGERIA: A CONTENT ANALYSIS OF THE PUNCH AND NIGERIAN TRIBUNE
10. ADVERTISING AS AN EFFECTIVE TOOLS FOR SUCCESSFUL MARKETING IN AN ORGANIZATION

ANALYSIS OF ISSUES AND PATTERNS OF NEWS COVERAGE BY NIGERIAN NEWSPAPERS

1.0       INTRODUCTION

1.1       BACKGROUND TO THE STUDY

The development of Nigerian politics is interwoven with that of the press.  The early press, notably Townsend’s Iwe Iroyin fun awon oti Egba Yoruba, the Nigerian first newspaper was used as a political progranda tool to fight the colonial administration in Lagos during the struggle for Independence. Akinfeleye, R.A (1987) reports that the newspaper was so effective that the Church Missionary Society (CMS) in England found it necessary to caution Townsend over his “excesses” in 1963. 

ASSESSMENT OF PUBLIC PERCEPTION OF BROADCAST MEDIA COVERAGE OF GENDER ISSUE

1.0       Introduction              

1.2       Background to the Study

      Repositioning of women has become issue of study and it has received the attention of UNESCO (1975-1985), “Toward Equality under the UN Decade for women in Africa, Asia, Latin and South American”, have brought women issues such as unequal job opportunities, cultural barriers, low economic  and political empowerment and human right abuses.

APPRAISAL OF DEREGULATION OF BROADCAST MEDIA IN NIGERIA

INTRODUCTION

Broadcasting started in Nigeria with the radio broadcasting in 1936. It started as a relay of the British Empire services (Williams A. Hachten 1971). Raufu, (2011:56) observes that, “before the fourth decade of the 20th century, the British colonialists had depended on the print media for publicity and propaganda and they later added radio to their arsenal of information dissemination”.

THE USE OF INTERNET IN PUBLIC RELATIONS AND ITS IMPACT ON THE PRACTICE OF PUBLIC RELATIONS

Introduction

The Internet began impacting on our ordinary lives only in the late 1990s, with the development of the World Wide Web (Gillies and Cailliau, 2000, Giovannetti, et’al., 2003). Since then, the Internet has been used extensively for accessing instantaneous information and communicating across geographical boundaries. Due to its characteristics of speed, efficiency and economy, the Internet began to be applied increasingly across industries ranging from retail and banking to the media (Giovannetti et al., 2013).

IMPLICATIONS OF ON-LINE NEWSPAPER READERSHIP ON THE NEWSPAPER INDUSTRY IN NIGERIA

Introduction

In every human society that is ready for development and change, innovation is usually a lofty goal of inventiveness that has always dazzled the mind. Innovation is the introduction of new ideas, development and approach to ways of doing things. No matter how wonderful and inevitable an innovation may look however, not every individual or group will be ready to accept it with the same level of enthusiasm. There are those who are willingly ready for it, those who are hesitant about it, and of course those who are averse to it.