Thursday, July 7, 2016

THE ROLE OF PUBLIC RELATIONS IN ERADICATING CULTISM IN TERTIARY INSTITUTIONS




CHAPTER ONE
1.0    Introduction
1.1    Background to the Study
          Cultism is dated back to 1952, when Wole Soyinka winner of the 1986 Nobel Peace Prize for Literature-and a group of friends at the University of Ibadan formed the Pirates Confraternity with the motto “Against all Conventions”. The skull and cross bones were their insignia, cultivating a bohemian style that ridiculed the colonial attitudes mode of dress of the day.
          This caught on among students and over the next two decades, the fraternity, a non-violent body, became established in all the tertiary institutions that emerged in post-independence Nigeria.
          The emergence of campus cults as they are known in Nigeria today began with a split in the Pirates Confraternity during the early 1970s when a breakaway group formed the Buccaneers Confraternity followed by the emergence of the Black Axe or the Neo-Black Movement. Inter-group rivalry then set in, even though skirmishes between them were limited to fist fights.
          The 1980s saw the multiplication of cults in the more than 300 tertiary institutions across Nigeria as new groups such as the Eiye, Vikings, Amazons and Jezebel emerged, bringing with them more intensely violent rivalry. By 1984, when Soyinka initiated the abolition of the Pirates Confraternity in all tertiary institutions, the phenomenon of violent had developed a life of its own.
          By the mid-1980s, reports had it that some of the cults have been co-opted by elements in the intelligence and security services serving the military government such that they were used as foils to the left-wing student unions which, along with university teachers, were among the only remaining bastions of opposition to military rule. Cultism includes the activities of secret cults or societies that are very rampant in our institutions of learning today. The founding fathers of such societies do not have the mind of carrying out evils but as a pressure group that can monitor and defend the interest of the immorality of students’ populace without violence. But the activities of the various cults seen day in our institutions are far from the above reasons. They have constituted themselves into gangs of “never-do-well” set of people. Their mission today is to loot, kill, steal and destroy lives and properties at will. The violence associated with them is reported to be as a result of battles for supremacy among them. They have constituted themselves into a big cog in the wheel of Nigeria’s education development. Indeed, the growth and maturation of examination malpractice tendencies in our tertiary institutions have been considered as one of the direct fallouts of cultism.  Hardly a month passes these days, without reports of deaths of students or staff resulting from cult-related violence.
           This has not only created an atmosphere of insecurity in our campuses, it is also diverting attention from the primary purpose of the universities which is education. At a time when funding of these institutions are inadequate, and the standard of education is said to be falling, cultism and examination malpractices tendencies are clearly a big problem for the concerned authorities.
          Taiwo (2004) declared that “what we are all witnessing today in the education sector is a sad reflection of corruption in the society and the low priority placed on standardization and improvement of the intellectual custodians of our time by those in governance”. This is against the fact that most members of these cults are from rich homes and are never serious with their studies; thus prompting their venturing into examination malpractices. Whenever they fail their courses, they react violently through their cult members against the teachers in charge of their failed courses.
           They operate at night and conduct initiation of new members at dawn in these institutions coming out with dangerous weapons at the middle of the nights when students who are ignorant of their activities fall victim.     
The fire of cult terrorism on the campuses which raged on for about one year, after the half-heated spray of cult antidote by the Federal Government in 1999, has steadily intensified and burst into flames once more. In the first two weeks of August 2004, 33 students of three universities were brutally murdered in cultic butcheries, suspected to have been perpetuated by cult members among students of tertiary institutions.


For Complete Material
Contact Us at:

Call or Whatsapp

+2347034746560

E-mail:


Visit our Official Websites and Blogs for more services:




















THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE




CHAPTER ONE
1.0       Introduction
1.1       Background to the Study
It is widely accepted that the aim of any business organization is to achieve growth, increase in turn over, assets and profit. But all of this is dependent on the goodwill of the organization’s various publics.
Goodwill according to Malogo, (1996) is secured not so much as a result of the organization’s mere existence but as the sustained strategic planning, execution and evaluation of the perception of their publics in relation to the organization.
The research mill examine the effects of crisis and depressed economy on its corporate existence, what it is compelled to do when it finds itself in that situation and how nest to use PR to achieve stated objectives. In the course of this, the researcher will examine some case studies where effective PR was used to revitalize some corporate organizations hitherto on the brink of collapse in and outside the country.
All know what happens to corporate organizations when it is faced with crisis or when the economy in which they operate begins to over- heat and, as the nation economic operators, they begin to show signs of depression; the result is that business becomes slow, because patronage dwindles. This means low retimes, shrilling profits and huge overhead, which combine to force corporate organization to re-order their prentices to survive.
To be able to survive such climate, corporate organization need to cut their coat according to their cloth, as the saying goes and not according to their size. This is may in turn mean pruning their size so as to prime their usually heavy expenditures. At the end of the day, such corporate organization will have to seriously consider restructuring, and when you restructure certain fundamental and, often painful changes have to be made which, if not affected cautiously, can easily affect the organization corporate image and subsequently its foretimes. Needless to say when this happens, survival becomes difficult, if not impossible.



For Complete Material
Contact Us at:

Call or Whatsapp

+2347034746560

E-mail:


Visit our Official Websites and Blogs for more services:




















THE ROLE OF PRINT MEDIA IN SPORT DEVELOPMENT



CHAPTER ONE
1.0    Introduction
1.1    Background to the Study
          Sports was originally a recreational activity, but with the introduction of financial and material benefits and an attendant honour to it, the number of participants, the number of events and the struggle for victory have introduced high level politics into it.
Consequent upon the expected rewards, fraud, irregularities and injustices have overshadowed the system. However, a lot of people and groups are now interested in knowing about sporting events. Fixtures, dates, time and place of such events become matters of interest. They equally raise a question about past ones and even the plans for the future.
           Thus, information and mass awareness become primary in solving this quest for information and knowledge. A special unit or field in the world of journalism takes it upon itself to report sporting events to the public.
          The effects of these reports both in shaping the behaviour of the public and management of sports in general demand specialization and skills in sports reporting.
          This research in acknowledging these facts, examines the impact of print media in sport development in Nigeria. Sports was a recreational phenomenon till the early 1930’s when the first world sports fiesta was held. The processes of selection among different nations led to stronger and more competitive sports among nations and continents. Thus, competitive sports serve as an integrating force, and source of socio-political relationships. As an incentive and motivation to individuals and nations contending to the throne, financial benefits, international honours, merit awards were introduced. Sports bodies such as FIFA, IOC, CAF and NFA were established and employment opportunities created.
          Consequently, various sporting activities, medals, pressure groups and interests emerged. Every day, these groups and interests press or seek to know about the processes and dynamics of these sporting activities, ostensibly with a view to preserve and/or influence certain phenomena.
          The mass media fill this responsibility gap as they report these activities and provide the necessary information needed to all interested parties far and wide. Beazell W.P. observed this when he wrote, “sports news comes nearer than anything else I know of, to the common denominator of news. There is probably more universal reader interest in the sports pages than in any of the other parts of the modem Newspaper.”
          This duty has great influence on the entire socio-cultural, political, and economic structure of nations. Sport commentaries originated nationalistic activities/pressures, fanaticism, and hooliganism in sports. Because of its wider reach, it has become the surest, though the costliest, means of advertising products, services and programmes. It has yielded millions for their organizers and made many analysts, and commentators international personalities/heroes.
          The struggle for heteronomy among nations has equally been extended to sports. Considering the influence of sports reporting, necessary reporting materials and Concrete facts are needed for quality and objective reporting.
          They are interested in the means and methods of data gathering. Generally, they obtain the data through personal observation, press association, publications and mass media.
          With the introduction of financial and material benefits and an attendant honour to sport, the number of participants, the number of events and the struggle for victory have introduced high level politics into it. Consequent upon the expected rewards, fraud, irregularities and injustices have overshadowed the system. However, a lot of people and groups are now interested in knowing about sporting events. Fixtures, dates, time and place of such events become matters of interest. They equally raise a question about past ones and even the plans for the future.
          The sports reporters gather, process, interpret and publish relevant news items needed by interested parties. This responsibility puts them on the move all the time, hunting for facts that will be of immense value to the public. This paper, therefore, x-rays organization Structures of sports reporting, responsibility of sports reporters and technical for effective sports reporting.


For Complete Material
Contact Us at:

Call or Whatsapp

+2347034746560

E-mail:


Visit our Official Websites and Blogs for more services: