Hi Positive World Project

Tuesday, May 31, 2016

BANKING AND FINANCE PROJECT TOPICS

CUSTOMERS SATISFACTION AND ITS IMPLICATIONS ON BANK PERFORMANCE IN NIGERIA

POST-CONSOLIDATION ANALYSIS OF MARKETING STRATEGIES AND BANK PERFORMANCE IN NIGERIA

EVALUATION OF THE IMPACT OF SUPERVISION AND CONTROL OF THE CENTRAL BANK ON THE PERFORMANCE OF COMMERCIAL BANKS

EFFECT OF CUSTOMER RELATIONS AS A MARKETING STRATEGY FOR DEPOSIT MOBILIZATION

THE EFFECTS OF INTEREST RATES DEREGULATION IN NIGERIA BANKING INDUSTRIES

THE IMPACT OF CREDIT MANAGEMENT AND CONTROL ON COMMERCIAL BANKS STABILITY IN NIGERIA

THE IMPACT OF E-PAYMENT SYSTEM IN OPERATION EFFICIENCY OF BANKS IN NIGERIA

LOAN GRANTING AND ITS RECOVERY PROBLEMS ON COMMERCIAL BANKS (A CASE STUDY OF FIRST BANK PLC PLC)

THE ROLE OF COMMERCIAL BANKS IN SMALL SCALE ENTREPRENEURIAL DEVELOPMENT IN NIGERIA (CASE STUDY OF UBA PLC.)

THE ROLE OF MICROFINANCE BANKS IN THE ALLEVIATION OF POVERTY IN NIGERIA

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS (A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE ROLES OF UNIVERSAL BANKS IN INTERNATIONAL TRADE FINANCING IN NIGERIA. (A CASE STUDY OF OCEANIC BANK PLC)

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

THE ROLES OF BANKS IN FACILITATING FOREIGN BUSINESS FINANCES IN NIGERIA (A CASE STUDY OF FIRST BANK OF NIGERIA PLC)

THE IMPACT OF MICROFINANCE BANKS IN STIMULATING THE BANKING HABIT OF RURAL DWELLERS IN NIGERIA

THE PROSPECTS OF COMPUTERIZED AUDIT SYSTEM IN BANKING INDUSTRIES IN NIGERIA. (A CASE STUDY OF WEMA BANK NIGERIA PLC)

THE EFFECT OF TRADE LIBERALIZATION ON INDUSTRIAL OUTPUT IN NIGERIA.

SECURITIES PERFECTION AND DEBT RECOVERY IN BANKING INDUSTRY (A CASE STUDY OF SKY BANK PLC NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

IMPACT OF PROMOTIONAL STRATEGIES ON PATRONAGE OF NEW PRODUCT (A CASE STUDY OF GLAXO NIGERIA PLC)

AN EVALUATION OF THE PROBLEMS AND PROSPECTS OF MORTGAGE BANKING IN NIGERIA. (A CASE STUDY OF FEDERAL MORTGAGE BANK)

THE ROLE OF BANKS CREDIT FACILITY IN FINANCING AGRICULTURE IN NIGERIA. (A CASE STUDY OF NIGERIA AGRICULTURAL COOPERATIVE AND RURAL DEVELOPMENT BANK (NACRDB)

IMPACT OF ADEQUATE WORKING CAPITAL ON PROFITABILITY OF BANKS (A CASE STUDY OF WEMA BANK PLC)

EFFECTS OF BAD DEBTS ON PROFITABILITY OF BANKING INSTITUTIONS (A CASE STUDY OF UNION BANK OF NIGERIA PLC.)

PROCEDURES AND APPRAISAL OF RISK MANAGEMENT FOR NON-BANK FINANCIAL INSTITUTIONS. (A CASE STUDY OF SHERRY GOLD NIGERIA LIMITED)

THE ROLE OF PROFITABILITY IN ENHANCING THE PERFORMANCE OF COMMERCIAL BANK IN BANKING INDUSTRY. (A STUDY OF AFRI BANK NIGERIA PLC).

STAFF DEVELOPMENT PROGRAMME AND EMPLOYEE PERFORMANCE IN BANKING INDUSTRY. (A STUDY OF FIRST BANK PLC)

APPRAISING AND EXAMINING THE MONETARY POLICY OF THE CENTRAL BANK OF NIGERIAN ON COMMERCIAL BANKS IN NIGERIA. (A CASE STUDY OF WEMA BANK PLC.)

THE IMPORTANCE OF EFFECTIVE MANAGEMENT INFORMATION SYSTEM IN THE BANKING INDUSTRY IN NIGERIA. (A CASE STUDY OF WEMA BANK PLC)

THE EFFECTIVENESS OF NON-BANK FIANNCIAL ISNTITUTION ON THE GROWTH ON NIGERIA ECONOMY (A CASE STUDY OF NICON INSURANCE)

LIQUIDITY AND CREDIT MANAGEEMNT IN NIGERIA BANKING AND IDNSUTRY

THE ROLE OF REGULATORY BODIES IN THE CAPITAL MARKET DEVELOPMENT IN NIGERIA (A CASE STUDY OF SECURITY AND EXCHANGE COMMISSION)

THE IMPACT OF MICROFINANCE BANKS IN RURAL DEVELOPMENT IN NIGERIA

THE IMPACT OF BANKING SERVICES ON CUSTOMER SATISFACTION (A CASE STUDY OF FIRST BANK OF NIGERIA PLC)

THE IMPACT OF COMPUTERIZATION ON THE PRODUCT CREATION AND SERVICE DELIVERY

THE IMPACT OF CREDIT POLICIES AND PROCEDURES ON CREDIT ADMINISTRATION IN NIGERIA BANKS (A CASE STUDY OF WEMA BANK PLC)

THE RELEVANCE OF STRATEGIC MANAGEMENT IN A COMPETITIVE BANKING ENVIRONMENT (A CASE STUDY OF UBA PLC)

THE EFFECT OF STAFF MOTIVATION ON BANKING SERVICES AND DELIVERY (A CASE STUDY OF WEMA BANK PLC)

THE ROLE OF REGULATORY BODIES IN THE CAPITAL MARKET DEVELOPMENT IN NIGERIA (A CASE STUDY OF SECURITIES AND EXCHANGE COMMISSION)

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND PROFITABILITY IN NIGERIA BANKS

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Monday, May 30, 2016

THE IMPACT OF MARKETING ON DEPOSIT MOBILIZATION AND PROFITABILITY OF BANKS IN NIGERIA.

CHAPTER ONE

INTRODUCTION

1.0 BACKGROUND OF THE STUDY

Marketing is a crucial human invention. It embraces the activities we engage into satisfy our economic needs and wants. Early in man’s history it become clear that no household could be economically self- sufficient for long, specialization, production and exchange of items produced with items needed were introduced. Thus, marketing was born therefore, the first marketing system we had at early stages of our development is known as trade by barter.

The core concept of marketing is the transaction which is the exchange of desired objects by two parties. Such exchange could be goods for goods, services for services. This system was faced with a multiplicity of problems such as double coincidence of wants divisibility problem profitability problem’s e.t.c. all these prevent marketing from taking place on modernized basis.

For instance, if marketing is to take place, the following pre- requisites are necessary:

a) Two or more parties who have unsatisfied wants.

b) Some products or services and money to exchange and

c) Some means of communication between the parties involved.

Definitions of marketing in the literature differ primarily in terms of

a) Relating Marketing to Society (Macro- View Point) versus activities of firm or financial institutions (Macro- View Point)

b) Restricting the objects of exchange to economic goods and services and its ultimate aims satisfying human economic needs.

“Marketing is a set of activities that facilitates exchange, transactions involving economic goods and services, For the ultimate purpose of satisfying human needs”. From the given above, it is clear that products and services have to be designed, developed produced and packaged, information about the aspect of the services of the product such as advertising and personal selling.

Effective marketing includes post- transaction activities that ensure satisfaction with the product and services in use.

Furthermore, it is now clear that the objectives of marketing is to satisfy the needs of the consumer at a profit. It is believed that without a clear set of objectives the planning process is meaningless. Hence marketer must plan present what to do in the future. It comprises both the determination of the desired future and the steps necessary to bring it to reality.

In a nutshell, marketing activities play a vital role in the survival and growth of any business organization both within and outside the country. The benefits of marketing activities cannot be over- emphasized.

Also, in Nigeria today, the development of marketing activities has given room to the establishment of a programme “marketing of financial services”.

The broad aim of this study is to inquire into the marketing activities in financial institutions and how these activities have affected the deposit mobilization and profitability of the institutions.