INFLUENCE OF ONLINE MARKETING COMMUNICATION IN THE PROMOTION OF SMALL AND MEDIUM ENTERPRISES (SMEs) IN NIGERIA

CHAPTER ONE

INTRODUCTION

1.1             Background to the Study

Small and Medium Scale Enterprises (SMEs) are crucial drivers of every nation’s economy. However, SMEs in Nigeria have not performed creditably well in terms of sales. Hence, they are yet to contribute to a large extent to the economic growth and development of the country. Considering that business communication is an indispensable resource in overall business performance, one is forced to question the availability and utilization of business communication by SME owners. Adebowale, et’al (2015).

ASSESSING ETHICAL STANDARDS AMONG JOURNALISTS IN NIGERIA

CHAPTER ONE

INTRODUCTION

1.1              Background to the Study

Journalism is a term that has attracted debates as to whether it is a profession or not. Journalism can be classified as one of the core professions in Nigeria for more than an average mass communication student; it has being in existences for decades in which its role cannot be undermined with key code of ethics guiding its existences.

According to the Society of Professional Journalist: Code of Ethics is a statement of abiding principles supported by additional explanations and position papers that address changing journalistic practices. It is not a set of rules, rather a guide that encourages all who engage in journalism to take responsibility for the information they provide, regardless of medium. The code should be read as a whole; individual principles should not be taken out of context. It is not, nor can it be under the First Amendment, legally enforceable.

APPRAISING THE CHANGING ROLES OF TRADITIONAL MASS MEDIA IN URBAN NIGERIA

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

The traditional role of the mass media in any society revolves round four basic roles: surveillance, correlation or interpretation, transmission of cultural heritage, and entertainment. Surveillance function of the media refers to news and information gathering and reporting, while interpretation function involves providing information on the ultimate meaning and significance of events that has happened, is happening or is yet to happen.

Information and Communication Technology (ICT) which according to a great Canadian English Professor Marshall McLuhan described as what has changed the world into a global village by compressing the world into a single electronic room where information from nooks and crannies of the world can be exploited and disseminated or exchanged within a twinkle of an eye.

ASSESSMENT OF THE IMPACT OF MEDIA PREFERENCE AMONG CIVIL SERVANT

Introduction 

 

Public opinion polls, whose sponsors do not necessarily explain their motives or the way they will use information, as well as the abundant media messages interpretation based on them seem to encompass three general areas of interest i.e general exploration of the influence of public opinion in the decision-making process; measurements of public trust and public reactions to decisions making process. Opinion leaders are activists that serves as public watchdogs and whistle blowers, attempting to understand all the actions of every form of government and acting in the name of the people, all government must be accountable to oversight and transparency. (Roth, 2001).

ASSESSMENT OF THE EFFECTIVENESS OF GLO BILLBOARD ADVERTISEMENT

Introduction
 

Advertising as a concept, can be defined as a form of communication through the media about product, services, ideas, personalities or organizations, paid for by an identified sponsor Alide in Okunna (2002).

Bovee and Arens (1985) gave a more widely accepted definition of advertising as the non-personal communication of information, usually paid for any usually persuasive in nature about products (goods and services) or ideas by an identified sponsor through various media. It is an exciting, dynamic, and challenging enterprise.

ASSESSMENT OF RELATIONSHIP BETWEEN ELEMENTS OF MARKETING MIX AND BRAND EQUITY

Abstract

Branding is a Guarantee, an assurance for a defined standard of quality for the first time and for every time but not the vice versa. Brands do not compete in the product area but compete for the mind space of the customer. A brand once established in the mind of the customer becomes indelible when customer identifies itself with that particular Brand. Branding therefore is an effective marketing strategy tool that has been used with frequent success in the past. Branding can be an effective and powerful tool for all types of business organizations. If brand owners use their product correctly, the payoffs can be substantial. However, if brands are mismanaged, the results can be damaging. This report is aimed to investigate the impact of branding on consumer preference. How much consumers are prepared to pay for branded products, how important they consider price, branding or other factors during their purchasing decisions. The Report comprehensively reviewed literature on branding, brand loyalty, brand awareness, brand equity and brand perceptions, price sensitivity and willingness to pay. 

ASSESSMENT OF INTERNATIONAL ADVERTISING AS A TOOL FOR PROMOTING NIGERIA CORE VALUE

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ASSESSMENT OF INTERNATIONAL ADVERTISING AS A TOOL FOR PROMOTING NIGERIA CORE VALUE

Introduction  

International advertising can be defined as the dissemination of a commercial message to target audiences in more than one country. Target audiences differ from country to country in terms of how they perceive or interpret symbols or stimuli, respond to humor or emotional appeals, as well as in levels of literacy and languages spoken. De Mooij, (1998) opines that how the advertising function is organized also varies, in some cases, multinational firms centralize advertising decisions and budgets and use the same or a limited number of agencies worldwide. In other cases, budgets are decentralized and placed in the hands of local subsidiaries, resulting in greater use of local advertising agencies.

MASS COMMUNICATION PROJECT TOPICS

1. THE PLACE OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN THE NIGERIA PRINT MEDIA INDUSTRY
2. THE CHALLENGES OF NEWSPAPER MANAGEMENT IN INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) AGE
3. ADVERTISING AND FICTIONAL MEDIA EFFECTS ON HEALTHY EATING CHOICES IN EARLY AND LATER CHILDHOOD
4. ADVERTISING AS A MEANS FOR SURVIVING PRIVATE MEDIA IN NIGERIA
5. ADVERTISING AS A SURVIVAL STRATEGY FOR BROADCAST STATIONS

Advertising Project Topics

1. ADVERTISING AND FICTIONAL MEDIA EFFECTS ON HEALTHY EATING CHOICES IN EARLY AND LATER CHILDHOOD
2. ADVERTISING AS A MEANS FOR SURVIVING PRIVATE MEDIA IN NIGERIA
3. ADVERTISING AS A SURVIVAL STRATEGY FOR BROADCAST STATIONS
4. ADVERTISING AS A SURVIVING TOOL FOR NEWSPAPER IN NIGERIA: A CONTENT ANALYSIS OF THE PUNCH AND NIGERIAN TRIBUNE
5. ADVERTISING AS AN EFFECTIVE TOOLS FOR SUCCESSFUL MARKETING IN AN ORGANIZATION

THE ROLE OF PUBLIC RELATIONS IN CRISIS MANAGEMENT

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

Public relations play a vital role between an organization and its public. Its practice aims at establishing a two-way communication, seeking common ground or areas of mutual interest and establishing understanding based on truth, knowledge and full information. It is that indispensable bridge that fosters co-operation and understanding. With increasing intensity, the civil society is rather active than passive in the affairs that concern them. Similarly, organizations are more socially responsible in their business undertaking in reference to public opinion. The reason is not far-fetched.

APPRAISAL OF MEDIA STRUCTURE OF SELECTED NEWSPAPERS IN NIGERIA

CHAPTER ONE

1.0              Introduction

1.1              Background to the Sturdy

Organizational structure is the pillar or foundation on which the apex (i.e. higher authority) of the chart and follow the organization structure this allows for management productivity.

The impact of mass media organization structure on the day-to-day activities of gathering, arranging, editing, publishing and disseminating of media product to the public differs from one media establishment to another. Whatever might be the nature of the establishment, there must be organization structure being the pillar on which ever establishment is to produce either goods or services at a profit. 

THE ROLE OF PUBLIC RELATIONS IN LOCAL GOVERNMENT ADMINISTRATION

CHAPTER ONE

1.0              Introduction

1.1       Background of the study

Nowadays, people are increasingly reliant upon one another for the satisfaction of our social, economic and spiritual needs, sharp deviation from what used to be when individual were largely self-reliant and self-sufficient providing their own food, building their own houses making their clothing and hiring apart from the other people in society has change from its monist nature to a cosmopolitan on a situation where individual deliver mass age differently due to the selective process.

IMPACTS OF PUBLIC RELATIONS ON GRASSROOTS DEVELOPMENT

CHAPTER ONE 

1.0       INTRODUCTION

1.1       BACKGROUND TO THE STUDY

            Is public relations an effective means for grassroots development? For years, development theorists believed that public relations is an ideal instruments to bring about development to the rural societies.

            This study assesses the potential of public relations from a different perspective by examining the impact of public relations as a component of grassroots development process.

            Besides, having realized the essence of public relations to grassroots development, the challenges facing them that serve as limitations to enhancement of their objectives also trigger the curiosity to carry out this research work.

THE IMPACT OF PUBLIC RELATIONS ON MEDIA ORGANIZATIONS

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

            Whether an organization  is a profit making or non-profit making, whether it is owned by government or a group of individual, whether an organization is small or big, it need the service of public relations for such organization  to dwell and eventually succeed in achieving it set goals.        No wonder an individual personality are now engaging the service of public relations to build, maintain and polish their image and reputation in the public sphere. Some of the individuals are politician, business tycoon, footballers, wrestlers, boxers, musicians, actors and actress. e.t.c.   

THE ROLES OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS SATISFACTION

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

            Many scholars have contributed to the success of defining what public relations is. Some scholars believed and wrote on it as act (deed) representing a group or organization.

Public relations is deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its publics. British Institute of Public Relations (IBPR).

PUBLIC RELATIONS AS A VERITABLE TOOL FOR ERADICATING CULTISM IN NIGERIAN’S TERTIARY INSTITUTIONS

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

            The emergence of campus cults as they are known in Nigeria today began with a split in the Pyrates Confraternity during the early 1970s when a breakaway group formed the Buccaneers Confraternity followed by the emergence of the Black Axe or the Neo-Black Movement. Inter-group rivalry then set in, even though skirmishes between them were limited to fist fights.

THE EFFECTIVENESS OF ADVERTISING ON ORGANIZATIONS PROFIT MAXIMIZATION

CHAPTER ONE

1.0       INTRODUCTION

1.1       BACKGROUND TO THE STUDY

Before the era of industrial revolution, the pattern and method of salesmanship was crude and cumbersome. This limited organizations market share as well as profit. Advertising is a powerful communication force and vital marketing tool which helps to sell goods, services, ideas and images through channels of information and persuasion.

APPRAISAL OF MEDIA STRUCTURE OF SELECTED NEWSPAPERS IN NIGERIA

CHAPTER ONE

     Introduction 

Background to the Study

Organizational structure is the pillar or foundation on which the apex (i.e. higher authority) of the chart and follow the organization structure this allows for management productivity.

The impact of mass media organization structure on the day-to-day activities of gathering, arranging, editing, publishing and disseminating of media product to the public differs from one media establishment to another. Whatever might be the nature of the establishment, there must be organization structure being the pillar on which ever establishment is to produce either goods or services at a profit. 

IMPACT OF SOCIAL MEDIA ON STUDENTS ACADEMIC PERFORMANCE

CHAPTER ONE

Background to the Study

Modern Technology in communication no doubt has turned the entire world into a “Global Village”. But as it is, technology like two sides of a coin, bring with it both the negative and positive sides. It helps people to be better informed, enlightened, and keeping abreast with world developments. Technology exposes mankind to a better way of doing things.