Introduction
Public opinion polls, whose sponsors do not
necessarily explain their motives or the way they will use information, as well
as the abundant media messages interpretation based on them seem to encompass
three general areas of interest i.e general exploration of the influence of
public opinion in the decision-making process; measurements of public trust and
public reactions to decisions making process. Opinion leaders are activists
that serves as public watchdogs and whistle blowers, attempting to understand all
the actions of every form of government and acting in the name of the people,
all government must be accountable to oversight and transparency. (Roth, 2001).
