APPRAISING THE CHANGING ROLES OF TRADITIONAL MASS MEDIA IN URBAN NIGERIA

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

The traditional role of the mass media in any society revolves round four basic roles: surveillance, correlation or interpretation, transmission of cultural heritage, and entertainment. Surveillance function of the media refers to news and information gathering and reporting, while interpretation function involves providing information on the ultimate meaning and significance of events that has happened, is happening or is yet to happen.

Information and Communication Technology (ICT) which according to a great Canadian English Professor Marshall McLuhan described as what has changed the world into a global village by compressing the world into a single electronic room where information from nooks and crannies of the world can be exploited and disseminated or exchanged within a twinkle of an eye.

MASS COMMUNICATION PROJECT TOPICS

1. THE PLACE OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN THE NIGERIA PRINT MEDIA INDUSTRY
2. THE CHALLENGES OF NEWSPAPER MANAGEMENT IN INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) AGE
3. ADVERTISING AND FICTIONAL MEDIA EFFECTS ON HEALTHY EATING CHOICES IN EARLY AND LATER CHILDHOOD
4. ADVERTISING AS A MEANS FOR SURVIVING PRIVATE MEDIA IN NIGERIA
5. ADVERTISING AS A SURVIVAL STRATEGY FOR BROADCAST STATIONS

Advertising Project Topics

1. ADVERTISING AND FICTIONAL MEDIA EFFECTS ON HEALTHY EATING CHOICES IN EARLY AND LATER CHILDHOOD
2. ADVERTISING AS A MEANS FOR SURVIVING PRIVATE MEDIA IN NIGERIA
3. ADVERTISING AS A SURVIVAL STRATEGY FOR BROADCAST STATIONS
4. ADVERTISING AS A SURVIVING TOOL FOR NEWSPAPER IN NIGERIA: A CONTENT ANALYSIS OF THE PUNCH AND NIGERIAN TRIBUNE
5. ADVERTISING AS AN EFFECTIVE TOOLS FOR SUCCESSFUL MARKETING IN AN ORGANIZATION

PERCEPTION OF READERS ON THE USAGE OF INDIGENOUS LANGUAGE IN PRINT MEDIA IN NIGERIA

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

The Longman Dictionary of Contemporary English defines language as “the system of expression by means of words” a particular system of words as used by a people or nation, or “a system of signs, movements and so on used to express meanings or feelings” or “a particular style or manner of expression such as in poetic language”.

THE IMPRACTICABILITY OF PRESS FREEDOM DURING A POLITICAL TRANSITION IN NIGERIA

INTRODUCTION

1.0       background to the Study

It is commonplace for different societies to conceive the notion of press freedom in ways that bodes well with their socio-economic, political and cultural realities. This diversity of perceptions has triggered a multitude of definitions of press freedom; thereby making it difficult and impracticable for a realistic perception of press freedom to be instituted in many countries undergoing political transition. Even in some Western societies, there are disparities in the conceptual approach to press freedom, most commonly on the issue of the role of the government.

Many communication scholars examine the concept of press freedom more on the relationship between the government and mass media. On this basis, the definition of press freedom often tilts towards the libertarian ideology involving the absence of government intervention and control. This article establishes itself within the scholarly debate of the controversies of instituting a common and practicable approach to press freedom that meets the socioeconomic, cultural and political realities of each society. It also argues that some forms of government intervention are required to contain the excesses of a market-oriented liberal press system in societies undergoing political transition. It harps on the fact that freedom cannot be absolute in becoming an end in itself, but rather a means in achieving other goals of a society such as economic, political and cultural development. Consequently, government interventions depend on the diversities and peculiarities of a society.

In many Third World transition countries of Africa, the governments do not offer an enabling condition to accommodate the libertarian model of a free press. This is exemplified by the conceptualization of the Ubuntu model used alongside the development theory to define the meaning and approach to press freedom. These models, like the libertarian approach are not without complexities, thus this article offers new insights on its challenges and weaknesses in allowing for press freedom. It argues the fact that there is no befitting model of press freedom not saddled by various conditions.

In this article, I present the libertarian model of press freedom enshrined in the four theories of the press by Schramm et al., (1956) and trace the collapse of the socialist ideology and acceptance of the liberal market oriented model in many of the former communist societies such of Central and Eastern Europe. I also discuss the media system in Third World societies of Africa by examining the development and Ubuntu models that impact on the levels of press freedom. It is my purpose to highlight the impracticability of these conceptual approaches in allowing for an independent and objective press.

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EXPLORING THE IMPRACTICABILITY OF PRESS FREEDOM DURING A POLITICAL TRANSITION IN NIGERIA

INTRODUCTION

1.0       Background to the Study

It is commonplace for different societies to conceive the notion of press freedom in ways that bodes well with their socio-economic, political and cultural realities. This diversity of perceptions has triggered a multitude of definitions of press freedom; thereby making it difficult and impracticable for a realistic perception of press freedom to be instituted in many countries undergoing political transition. Even in some Western societies, there are disparities in the conceptual approach to press freedom, most commonly on the issue of the role of the government.

EVALUATION OF THE EFFECTIVENESS OF RADIO ADVERTISEMENTS OF FAMILY PLANNING PROGRAMMES

CHAPTER ONE

1.1       BACKGROUND TO THE STUDY

Advertising can be traced down to the origin of man. Therefore, it is a phenomenon that has been with the society for a very long time. Although advertising is so popular, it is difficult to come up with a single and an all embracing definition. However some scholars have proffered some definitions, which will be highlighted in this study.

According to academic’s dictionary of mass communication, compiled by Michael Hoffmann (2007). “Advertising is a paid, medicated, form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future”.

EFFECTIVENESS OF RADIO IN THE MOBILIZATION OF PEOPLE FOR FAMILY PLANNING

CHAPTER ONE

1.0    Introduction

1.1                                 Background of the Study

Giving birth is something in which mankind and animals are equal….But rearing the young, and especially educating them for many years is something which is a unique gift and responsibility of a man. It is for this reason that it is important for human beings to put emphasis on caring for children and the ability to look after them properly, rather than thinking only about the number of children and the ability to give birth. For it often happens that man’s ability to give birth is greater than their ability to bring up the children (Julius Neyerere cited in Centre for Disease Control 1983).

COMPARISON OF THE USAGE OF PUBLIC RELATIONS BY COMMERCIAL AND NON-COMMERCIAL ORGANIZATIONS

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

Public relations unlike advertisement and other Marking Mix, Place all it efforts in building good image, name and public confidence in the mind of the various publics dealing with the organization. Public relations did not only see to good image for the products and services of the organization it serve but also ensure good image of the workers and management of the organization

It is widely accepted that the aim of any business or non-business organization like MTN Nigeria and Red Cross Society is to achieve growth, mobilize people, recruitment of members, and increase in turn over, assets and profit maximization. But all of this is dependent on the goodwill of the organization’s various publics.

THE ROLES OF COMMUNITY NEWSPAPERS IN CREATING POLITICAL AWARENESS

CHAPTER ONE

1.0    Introduction

1.1    Background to the Study

          The important role media plays in fostering an environment of good governance and political awareness needs hardly be emphasized. As the watchdog and interpreter of public issues and events, the media has a special role in every society. In an information-based society the media has a disproportionately visible and influential role.

          Democracy cannot exist in the absence of the press. This is because democracy is based on popular will and popular opinion depends on the public’s awareness and knowledge. It is the mass media that brings up, promotes and propagates public awareness.

AN ASSESSMENT OF PUBLIC PERCEPTION OF BROADCAST MEDIA COVERAGE OF GENDER ISSUE

CHAPTER ONE

1.0    Introduction                

1.2    Background to the Study

     Repositioning of women has become issue of study and it has received the attention of UNESCO (1975-1985), “Toward Equality under the UN Decade for women in Africa, Asia, Latin and South American”, have brought women issues such as unequal job opportunities, cultural barriers, low economic  and political empowerment and human right abuses.

APPRAISAL OF MASS MEDIA ON THE PROMOTION CHILDREN RIGHTS IN NIGERIA

CHAPTER ONE

1.0              Introduction

1.1              Background to the study

The Child Rights Act 2003 (CRA) incorporates all the rights and responsibilities of children; consolidates all laws relating to children into a single law; and specifies the duties and obligations of government, parents and other authorities, organizations and bodies including mass media. The Act defines a child as a person below the age of 18 years.

The media reflected this upsurge of interest in its coverage of human rights stories mostly, children’s right. Today the mass media make reference to children rights in their coverage more often and more systematically.

APPRAISAL OF THE ROLE OF MASS MEDIA IN FOSTERING RELIGION PEACE

CHAPTER ONE

1.0       Introduction 
1.1       Background to the Study 

Definition of Peace

          The encyclopedia dictionary of the English language defines “peace” as a state of tranquility or quietness, freedom from war or hostility … public tranquility and order… in a state of harmony.   

          Owning to its diverse nature, one of Nigeria’s greatest needs is to achieve socio political integration. That will make the nation amendable to national, rather than regional or ethnic thinking, an absence of which will deprive the country the much sought after potency as instrument for social and political mobilization, undoubtedly have significant roles in the attainment of peace in Nigeria.

ASSESSMENT OF THE ROLE OF THE MEDIA IN ANTI-CORRUPTION CAMPAIGN

CHAPTER ONE

1.0    INTRODUCTION

1.1    BACKGROUND OF THE STUDY

           Nigeria has become a country playing host to the victory of wrong over light, falsehood over the truth and supremacy of personal irresponsibility over fundamental values. It is a country perpetuating a policy that fails to value human life and cherish human beings above material possession, power and pleasures; it is a place where men and women of honour, experience, credibility and self-consciousness have been cut their prime for daring to talk. It is a place where crooks are not protected by the powers that be and where leaders are not determined by the citizens. Votes without doubt, Nigeria is breeding fraud of corruption.

          For a Nigerian, it is quite disheartening to note that to a foreigner, the mere mention of Nigeria confuses up the thought of corruption, or is it that corruption remains them of Nigeria. Whichever angle one look at the simple point is that Nigeria has become almost interchangeable with the vicious word “corruption”.

CHALLENGES OF INVESTIGATIVE JOURNALISM PRACTICES IN NIGERIA

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

Investigative journalism is the aspect of journalism that deals with special investigation into special issues, events that is of high significance, such crime, corruption, political issue, terrorism, and others especially about people in political positions or people of high profile. This aspect of journalism is considered to be tedious, tactful and dangerous adventure because many investigative journalists tend to be exposed to kidnapping, killing, raping, threaten and the popular case is that of Dele Giwa who was killed on the 19th of October, 1986 in his house (No 25, Talabi Crescent, off Talabi street, Adeniyi Jones Avenue) by a letter bomb which was said to be delivered by Buba Marwa, a former military administrator of Lagos State.

ROLE OF NEWSPAPER VENDORS IN THE CIRCULATION AND AVAILABILITY OF NEWSPAPER IN NIGERIA

CHAPTER ONE

1.0       INTRODUCTION

Nigeria’s newspaper industry is a vibrate one and this is because the press institution in the country has come a long way. Since the introduction of the first indigenous newspaper in 1859, the Nigerian reading public has been inundated with different newspapers, many of which are private owned. According to Sommerlad (1996) he states that “Nigeria has not only made progress in this important aspect of national growth and development; it has been made to adopt the press as a political tool, for economic development, stimulation of change and for social function.”  

ROLE OF NEWSPAPER VENDORS IN THE CIRCULATION AND AVAILABILITY OF NEWSPAPER IN NIGERIA

CHAPTER ONE

1.0       INTRODUCTION

Nigeria’s newspaper industry is a vibrate one and this is because the press institution in the country has come a long way. Since the introduction of the first indigenous newspaper in 1859, the Nigerian reading public has been inundated with different newspapers, many of which are private owned. According to Sommerlad (1996) he states that “Nigeria has not only made progress in this important aspect of national growth and development; it has been made to adopt the press as a political tool, for economic development, stimulation of change and for social function.”  

THE IMPACT OF INTERNET ON ACADEMIC PERFORMANCE OF NIGERIAN STUDENTS

CHAPTER ONE

1.0       INTRODUCTION

1.1       BACKGROUND TO THE STUDY

The internet provides several opportunities for academic performance and competence among students. It is a mechanism for information dissemination and a medium for collaborative interaction between individual and their computers without regard for geographic limitation of space.

Leiner et al, (2000): Singh, (2002), the word internet is derived from two words; “international” and “network”. The Internet therefore can be defined as an international computer network of information available to the public through modern links.

ROLE OF NEWSPAPER VENDORS IN THE CIRCULATION AND AVAILABILITY OF NEWSPAPER IN NIGERIA

CHAPTER ONE

1.0       INTRODUCTION

Nigeria’s newspaper industry is a vibrate one and this is because the press institution in the country has come a long way. Since the introduction of the first indigenous newspaper in 1859, the Nigerian reading public has been inundated with different newspapers, many of which are private owned. According to Sommerlad (1996) he states that “Nigeria has not only made progress in this important aspect of national growth and development; it has been made to adopt the press as a political tool, for economic development, stimulation of change and for social function.”  

THE IMPACT OF THE MEDIA ON ELECTORAL FORTUNE OF POLITICAL PARTIES IN NIGERIA

CHAPTER ONE

1.0     Introduction

1.1     Background to the Study

Mass media play a crucial role in fostering an environment of good governance and political awareness in society. As the watchdog and interpreter of public issues and events, the media has a special role in every society. In information-based society; the media have a disproportionately visible and influential role says International Foundation for Election Systems, (2011).

IFES (2011) added that democracy cannot exist in the absence of the press. This is because democracy is based on popular will and popular opinion depends on the public’s awareness and knowledge. It is the mass media that bridges up, promotes and propagates public awareness.