CHAPTER
ONE
1.0 Introduction
1.1 Background to the Sturdy
Organizational
structure is the pillar or foundation on which the apex (i.e. higher authority)
of the chart and follow the organization structure allows for management
productivity.
The
impact of mass media organization structure on the day-to-day activities of
gathering, arranging, editing, publishing and disseminating of media product to
the public differs from one media establishment to another. Whatever might be
the nature of the establishment, there must be organization structure being the
pillar on which ever establishment is to produce either goods or services at a
profit.
The
art and science of media structuring of newspaper and its management in
contemporary societies have become more challenging. The difficulty emanates
essentially from the innovative change occasioned by information and
communication technologies. This is because management is the “process of combining
and utilising or of allocation an organisation’s inputs (men, materials
machines money and manpower) by planning, organizing. Directing and controlling
for the purpose of producing outputs (goods and services or whatsoever are)
desired by customer so that the organizational objectives are accomplished. In
the process, work is performed with and through organisational personnel in an
ever – changing organisational environments. Akhator, (1997).
Print
media have innate advantage over radio and television. These advantages accrue
despite the overwhelming popularity of the electronic media and the ability to
attract the mass audience. The advantages of print media (newspaper) is
reviewability, the print media do not exist in time in the same manner as sound
and motion media. They may be previewed, scanned or reviewed at the convenience
of the readers. Akinrosoye (2011).
The
analysis of journalism practice and the media structure has become increasingly
essential for the understanding of political, economic and cultural processes
in different contemporary societies. Studies on professional journalism
cultures; individual, organizational and social levels that influence the
practice of journalism, and research on media systems.
It
is the duty of any media institution to keep the public aware of what is going
on around them by providing accurate, factual and timely information at all
times. It is also the duty of the media to warn and alert the public about
impending dangers to interpret events or provide information needed by the
public to make every day decision that will make them participate actively in
the political, economic and social activities of a community and to assist the
public in determining current trends.
Studies
on media systems and structure identifies different political, economic, social
and cultural characteristics that determine the context in which the media
operate, and their connection with journalistic work.
Based
on this concern, this research study intends to contribute to the refinement of
comparative studies on media structure and its impact on journalistic
performance, considering into the analysis, the characteristics of emerging
democracies where the specificities of the studied media systems so far are not
necessarily verified and where other relevant factors that may explain
journalistic performance have not been included into the analysis.
The
complexity of the field requires distinguishing between what the media do, the
elements that identify and characterize such media and the macrosocial context
in which these media operates.
In
light of the analysis of different applications that have been made in order to
understand different media systems and structures from one media station to the
other will pose a redefinition of the structural factors that could influence
the materialization of different journalistic and media performance around the
globe, and that have to be considered when comparing media structure. Wolfgang
and Thomas, (2004).
Meanwhile,
this study intends to analyse and compare media structure of newspaper
organizations in some selected newspaper in Nigeria. To achieve this, three
newspapers will be considered, in term of frequency of publication, time of
publication, circulation, target audience, language, e.t.c. Therefore, Nigeria
Tribune Newspaper (National Newspaper) and Osun Defender (Community Newspaper)
will be selected and study for this project research.
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